BEING A THOUGHT LEADER DOES NOT MEAN ‘BEING FIRST’

BEING A THOUGHT LEADER DOES NOT MEAN ‘BEING FIRST’

READ TIME: 2.00 MINS

Creating a position as a thought leader is superb marketing for professionals, and all too often they confuse “being a thought leader” with simply “being there”.

The rush to be “first” to express an opinion or provide insight often produces disappointing results for the audience and the would-be-thought-leader.  The urgency undermines the position of expertise.

Genuine thought leadership, and establishment of a position of expertise, requires that you provide insight or solutions or invaluable analysis.  It doesn’t generally result from rushing to add more content of a similar ilk to what is being pumped out into the world by everyone else.

So when it comes to establishing a position as a thought leader I would suggest that “second is best place”….more reflection….more insight….more meaningful content or discussion….these things add up to establishing a position as a thinker and an expert, as we discuss in this weeks quick video…

Watch the video to learn more…

 


Created by Tony Vidler 

tony-vidler

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