By Jenny Mansell-Black, Fundraising Consultant
Yes! People have run into brick walls here – not enough attendees, no excitement or interest, lousy return for a lot of effort. So, what to do?
Plan your event in detail. Best to ask yourself the following questions and set yourself some goals:
- Why am I running this event?
- How much do I need to raise –realistically – and what is the money for?
- What is my budget? (Events are the highest cost to profit ratio and often not the best way of raising funds)
- Do I have enough networks to get people to attend?
- Can I get sponsorship? What can I obtain for free?
- Do I have an interesting theme, key people and an exciting schedule?
- Do I have a marketing plan including social media?
- What is my timeline? (A major event should be planned at least a year in advance; a milestone event, two years.)
- Do I have enough trained volunteers?
Finally, always sell your tickets well in advance. You will need insurance, a risk management plan and a survey ready for the end of the event so that you can improve it next time.