There are times in your life when someone will either ask you for money for a charitable cause or ask you to fundraise for them.

Fundraising is a bit like public speaking – it scares people because they have a fear of rejection. Yet the solution to successful fundraising is relatively simple.

Put yourself in the shoes of the person being asked. It’s hard to say no, right, when somebody asks nicely?

There are some basic elements to asking for funds. The most successful outcome will occur if that person has a link to the cause, eg, their mother died of cancer and you are asking them to help with a cancer fun run. Secondly, if they are interested in the cause: they like dogs and you are asking for a donation to a dog’s home. Third, and the most important element, you must do your homework to know whether they have the ability to give and how much.

Lastly, try to make the ask face-to-face.

Remember, if you don’t ask, you don’t get.

So, research the cause to know why the funds are needed and research the donor and you will always fly.

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